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Zerxes mission: Make books accessible to readers by connecting them to new inspiring authors.

Branding goal: Preserve the company’s heritage while conveying a sense of modernity. 

2016 updated brand identity

Relaxing, Modern, Friendly, Easy to Use, Reachable, Intelligent, Choice

“By giving people an easy access to stories, ideas, and voices, we make the world more transparent and more connected.”

- Founder Artemas Trowbridge

Pantone 419 CP

Pantone 158 CP

Collateral

Zerxes Text

Subsidiary brand KidZee

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Kidzee is a subsidiary brand that supports our younger readers between the ages 3-12.

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